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Why do companies often find it difficult to innovate?

In a fast-paced world full of technological development and the constant pressure to improve business margins, innovation has become an unavoidable mandate for those in charge of industrial operations. Faced with this imperative, the introduction of something new and different in processes, with the aim of improving or transforming what exists, emerges as the only viable path.

However, why is it so difficult to innovate in this demanding environment?


<innovation is a constant at <woodtech

To better understand this challenge, let's explore some of the barriers to innovation:


Lack of Time: 


Operational managers are often consumed by daily tasks, leaving little room for research and exploration of new solutions tailored to specific customer needs. This routine consists of demands and pressures of daily operations consuming most of the available time, thus, hindering the ability to innovate. 


Uncertainty in Return on Investment

Evaluating the economic return of an innovation with certainty is a considerable challenge. The lack of concrete data and the unpredictable nature of the results can complicate decision-making, especially regarding which projects deserve investment and which do not. This inherent risk often discourages companies from adopting new technologies.


Complexity in Implementation: 


Conducting effective tests within daily operations can be quite complex, as it can often involves numerous variables and logistical obstacles. Integrating new technologies can temporarily disrupt existing processes, creating resistance to change among staff and management. 


Fear of Mistakes

Introducing changes within the production process of any industry generates uncertainty and a high likelihood of errors, potentially disrupting the established process, even when it could lead to improvements in the long run. To implement new technologies and conduct the necessary testing, it is essential to halt the operational line or daily routine, which incurs associated costs and risks errors that can result in profitability losses. Thus, the "fear of mistakes" often works against us; we do not want to be the ones who implemented something that "didn't work" or "caused temporary losses in profitability."


These barriers can represent significant challenges for companies and operational managers constantly seeking continuous improvement. 


How Do We Innovate at Woodtech? 


We focus on innovating based on the specific operational understanding of each industry, creating developments with a design that does not complicate or disrupt the continuity of processes during implementation and daily use. We also ensure that our clients understand our solutions, explaining their functionality in simple terms, and allowing them to evaluate the contribution of our innovations through pilot programs.


Industrial Operational Understanding


We approach product development with a deep knowledge of the industrial operational process, aiming to deliver solutions that meet the needs while identifying the risks, challenges, and variables inherent to the process and environment.


Simplified Explanations: 


We ensure that our clients are able to easily understand how each one of our solutions works. We provide clear and accessible explanations about our variety of technologies, each of them helping to reduce the knowledge barrier and facilitating the adoption of new solutions.


Pilot Programs:


Allowing our clients to evaluate our innovations through pilot programs is a key strategy. Each of these pilots offers a clear view of how our solutions can positively impact their operations, mitigating the uncertainty about the return on investment. Pilots are a powerful tool to demonstrate the real value of our innovations in a controlled and safe environment. 


Design that Minimizes Disruptions: 


Our solutions are designed to integrate without complicating or disrupting the continuity of processes. This approach minimizes implementation complexity and ensures a smooth transition to new technologies. Ease of use and compatibility with existing systems are fundamental aspects of our solution design.


At Woodtech, our mission is to "make the invisible visible in forestry processes." We believe that innovation is not only possible but necessary. We are committed to facilitating this path for our clients, ensuring that every step toward improvement.

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